TORONTO — Quesada Burritos & Tacos is celebrating the one-year anniversary of its Kindness Menu by donating $1 from every burrito sold at its restaurants across Canada on World Kindness Day on Nov. 13, to help battle food insecurity — a problem that affects one in seven families across the country. Quesada will also donate proceeds from sales of select menu items now until Dec. 31, to Second Harvest.
“I started the Kindness Menu with a vision to help foster a culture of giving back,” says Steve Gill, founder & CEO, Quesada. “I’m thrilled to see how much the Kindness Menu has caught on with more and more of our guests across Canada making an effort to order from it. Our franchise partners have played a large role in helping choose causes that matter to them and the communities they operate in.”
Since launching in Nov. 2020, the Kindness Menu has supported Second Harvest, the David Suzuki Foundation, Red Cross, and IRSSS, an organization that supports residential-school survivors.
“Once again Quesada is showing kindness in action by helping to raise funds and donating delicious meals to their non-profit neighbours,” says Lori Nikkel, CEO, Second Harvest. “The Kindness Menu is such an incredible initiative, and we are so grateful to be partnering with Quesada’s awesome franchisees and fans for a second year.”
This month, @QuesadaBurritos will also kick off a ‘Say Something Kind’ social-media campaign that asks fans and followers to participate for a chance to win a freshly made, Mexican-inspired meal.