LANDSBERG AM LECH – Rational once again increased its sales revenue in 2012, growing 11% from $509.95 million (€391.7 million) to $566.48 million (€435 million). All regions worldwide contributed to this growth, as the specialist for professional cooking appliances announced at its balance sheet press conference at the end of March.
“Developments in America and Asia are particularly pleasing,” said Dr. Günter Blaschke, Chairman of the Board of Rational AG. In America, the company based in Southern Germany achieved 27 percent growth, and sales went up 26 percent in Asia. “Worldwide, our products have prevailed as the new standard of performance in professional kitchens,” explained Dr. Blaschke.
In Germany, the single highest revenue market, Rational set a new sales record with more than 7,000 appliances sold in 2012. “We know the requirements and needs of our customers and are therefore better able than others to solve their problems and continuously improve their working world,” said Dr. Blaschke.
Rational is celebrating its 40th anniversary this year. In all of that time, it has been the company’s primary objective to offer its customers maximum benefits at all times. Pioneering innovations have secured Rational as the market and technology leader by a wide margin.
Dr. Blaschke remains optimistic for the current financial year: “Given the very good acceptance of our products and the still great free worldwide market potential, we are anticipating that our growth rate will continue in 2013,” said the Chairman of the Board.
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