TORONTO — Restaurant Brands International (RBI), parent company of Tim Hortons, is seeking to shut down a knock-off restaurant in India that uses a name and branding similar to the QSR chain, according to CTV News.
Tim Hottens, located in Yamunanagar, India, is just two letters away from copying the coffee chain and the font and colour used in its branding is nearly identical. Tim Hottens also uses the phrases “always fresh” and “café & bake shop,” as well as the red-hued striped background in its logo.
Jane Almeida, a spokeswoman for RBI, says the company will take steps to protect its brand and trademarks.
This isn’t the first time the brand has been ripped off. In 2015, a Canadian English teacher came across a batch of golden-packaged, “original” Tim Mortons Mocha Gold Coffee Mix in South Korea, according to CBC News.