Recipe Unlimited Launches Restaurant-Brand Marketplace

VAUGHAN, ON. — Recipe Unlimited has formally announced the launch of its second multi-branded takeout and delivery-focused concept restaurant, Ultimate Kitchens. The company opened its first location in March 2020. The new location, set to open next week, will feature a fully integrated digital guest takeout and delivery experience. The participating brands across the two locations include a combination of Swiss Chalet, New York Fries, Harvey’s, East Side Mario’s, Montana’s BBQ and partner concepts Fresh, Bento Sushi and Blondies Pizza. Focused on expanding its offering and strategically partnering with third-party concepts to fill cuisine needs, Ultimate Kitchens will provide guests with access to a variety of concepts under-serviced or not available in their local neighbourhood.

“Ultimate Kitchens brings our iconic brands, partner concepts and new cuisines to the homes of more Canadians while providing guests with a one-stop dining marketplace, combining meal variety, quality, value and speed in a single, effortless order. Our new prototype creates a fully digital takeout-ordering experience, adding a new channel for guests to conveniently pick up food faster than they’re accustomed to. Whether through takeout or delivery, customers can either enjoy the brands individually or mix and match to get exactly what they want in a single order,” says Frank Hennessey, CEO, Recipe Unlimited.

The company intends to have a national presence with as many as 12 locations by the end of 2021. “This concept represents a significant opportunity for future growth and expansion for Recipe in Canada and beyond our borders. It’s on-point with the shift in consumer behaviour, while enabling Recipe to serve markets where it may otherwise be cost prohibitive to build a traditional restaurant. The focus on takeout and delivery will enable us to better serve our guests in these communities,” says Hennessey.

The multi-branded Ultimate Kitchens concept is exclusively offered on DoorDash for a limited time. The two companies teamed up earlier this year in a national partnership to bring Recipe’s brand favourites to customers’ doorsteps. Recipe chose DoorDash as the exclusive delivery platform partner of Ultimate Kitchens because of its shared commitment to operational excellence and strong partnership values.

“We’re proud to have been chosen as the exclusive delivery platform for Recipe’s multi-branded delivery concept. A strong off-premises strategy is a critical component to the success of any virtual concept, and given our history building and operating similar concepts for restaurant partners in the U.S., we’re excited to bring our insights to this project and enhance Ultimate Kitchens’ delivery-only operations,” says Tom Pickett, Chief Revenue Officer at DoorDash.