TORONTO — Redberry Restaurants Canada will be opening re-modelled Burger King restaurants in Etobicoke, North York, Sudbury, and Mississauga, Ont. this month, featuring the brand’s new “Sizzle” design. The re-modelled restaurants will enhance all aspects of the guest experience, including digital improvements, updated drive-thru and pick-up experiences, and signature design elements to better serve the community. The enhanced offerings and design builds upon the ‘You Rule’ campaign, which puts guests at the forefront of everything the brand does.
“We’re excited to be bringing a collection of new “Sizzle” design restaurants to Canada, allowing us to provide a best-in-class Burger King experience to our valued guests,” says Ken Otto, CEO, Redberry. “These Redberry-owned and operated Burger King restaurants will be the first to offer the Sizzle design and experience in Canada. You can expect a modern family-friendly environment with a digitally forward restaurant experience.”
Here’s what BK Guests can expect to experience at the new Sizzle locations:
- Digital ordering kiosks that allow guests to more conveniently place an order for dine in or carry out
- Enhanced drive-thru featuring a new canopied design with an automated drive-thru voice system and double lanes.
- A designated pick-up area to make delivery and pick-up orders placed through digital channels more seamless
- Signature interior design elements, including the new “King Booth,” a distinguished space perfect for families and large groups, a “Crown Wall” for a must-have photo moment inspired by the iconic Burger King crown, and a unique Whopper art installation
- Modern exterior with a large Burger King bun logo and “Home of the Whopper” wall
“We are thrilled to announce the rollout of four Sizzle locations in Ontario this month. These openings mark a milestone for the Redberry team as a franchisee,” says Scott Lewis, Burger King brand president, Redberry. “The new restaurants will allow us to bring an elevated level of service and guest experience that Redberry is known for.”
