TORONTO — Redberry Restaurants has appointed Chelsea Kellock as its new vice-president of Marketing, effective immediately.
Redberry has plans to open more than 600 new Burger King, Taco Bell and Jersey Mike’s locations across Canada in the next decade. To support this expansion, the company has created an executive role dedicated to overseeing its marketing initiatives.
Kellock joins Redberry with extensive experience in leading business strategy and executing cross-functional initiatives within the Canadian restaurant industry. She brings a wealth of knowledge and a proven track record of success in senior-level marketing and operational leadership roles, particularly within well-established Canadian QSR and casual-dining brands.
“Our brand partners increasingly look to team Redberry for long-term brand strategy and activation,” says Chris Racine, Chief Operations Officer. “Chelsea’s appointment is a testament to our commitment to evolving from tactical marketing to strategic brand leadership at the executive level. Her expertise and leadership will be pivotal as we continue to grow and achieve new milestones.”
“I’m thrilled to join Redberry Restaurants and look forward to working with such a dynamic team,” says Kellock. “I’m eager to contribute to the record growth and success of our brands and to further enhance the exceptional experiences we offer our guests across Canada.”
