TORONTO — Redberry Restaurants has announces an area-development partnership with Burger King Corporation to develop 103 new Burger King restaurants in Ontario and Manitoba within the next five years.
Redberry currently owns and operates 110 Burger king restaurants, representing approximately 40 per cent of Burger King restaurants in Canada.
This expansion will grow the number of Burger King restaurants in Canada by 25 per cent. As part of the agreement, approximately 10 restaurants are planned to be open in 2020 in Southwestern Ontario.
“We’re hungry for growth, planning to build more than 100 new locations in the next five years, which will almost double Redberry’s size,” says Ken Otto, CEO Redberry. “We have an exciting pipeline for new Burger King restaurants and our talented Redberry team, and Burger King franchisor partner, are poised and ready for rapid expansion in Canada.”
Owned by City Capital Ventures, LLC (CCV), Redberry opened the first Canadian Burger King restaurant in Windsor, Ont. in 1969. “We couldn’t think of a better way to celebrate 50 years of Burger King in Canada than by entering into this agreement to rapidly expand Redberry’s footprint to represent 50 per cent of the Burger King restaurants in Canada,” says Dan Kipp, founder and managing partner of CCV. “We’re excited about Redberry’s potential and believe Burger King has a bright future in Canada. I look forward to leveraging CCV’s successful track record of helping companies grow and win.”
To mark this pivotal event, Redberry has launched a new brand identity, including a revised logo and new tagline — “Bursting with Opportunities” — to more accurately reflect the company’s current positioning and capabilities. The launch of this new identity coincides with the launch of the company’s website redberry.ca.
Sharron Fry, Redberry’s director of Marketing, led the rebranding initiative and is overseeing the transition across internal and external channels. “The timing was ideal to go forward with a fresh new look, which reflects who we are as a company,” says Fry. “The new brand identity reflects our entrepreneurial appetite and plans for rapid innovation and expansion.”