Jean and Jacques Leclerc, owners of the Nutriart Inc., purchased the century old brand from a group of U.S.-based investors for $20 million.
The new owners told the Canadian Press, that while they appreciate and respect the company’s national legacy, they intend on making a few changes to modernize the product. As such, customers can look forward to higher ratios of antioxidant-rich cocoa, as well as more treats featuring cranberries and blueberries. “There will be changes but they will be gradual,” added Leclerc in said CP story.
Nutriart Inc. is a spinoff of the family’s 105-year-old Biscuits Leclerc, based in Quebec City.