RBI and McWin to Grow Burger King and Popeyes in Eastern Europe

Cheeseburger with a glass of cola and french fries

ZUG, Switz. — Restaurant Brands International (RBI) and McWin have entered into a master franchise and develop agreement to develop Burger King in Czech Republic, Poland and Romania, and Popeyes in Czech Republic and Poland, as part of a Europe expansion. New restaurants are slated to open in 2023.

McWin, through its newly established Rex Concepts CEE platform, has plans to open 600 restaurants throughout these countries over the next 10 years. Additionally, the new Burger King and Popeyes restaurants will feature digital ordering screens, mobile ordering, table service and delivery.

“We’re thrilled to have reached this milestone with McWin, and we are confident that their strong experience in developing businesses will translate to successful expansions of our iconic brands in Eastern Europe,” says David Shear, president international of Restaurant Brands International Inc. “This announcement highlights our commitment to serving more guests with our iconic flame-grilled Whopper sandwich and our bold Louisiana-style chicken, among other favorites. This is a big step in our ambitious expansion journey for these brands, and we’re excited to keep growing our footprint across Eastern Europe.”

“We are excited to continue to strengthen McWin’s leadership position in Europe, where we see significant growth opportunities and incorporating strong premium brands in our 1,300 growing restaurant portfolio, such as Burger King and Popeyes,” says Henry McGovern, co-founder of McWin. “Following the acquisition of BK SEE Poland S.A. in August, this is the second investment made through our €525m McWin Restaurant Fund and demonstrates our commitment to helping brands reach the next level with operational excellence as we unlock sustainable long-term value for customers, employees, communities, and the local economies where we operate.”

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