CHICAGO — Wine sales could slow in restaurants and bars this year, according to Chicago-based Technomic’s new study, “On-Premise Wine: Opportunities, Challenges and Innovations.”
Restaurant and bar operators who balance familiar and new selections, while helping consumers navigate offerings, could realize greater revenues. “Consumers today are intrigued by wine, and one-third report ordering wine more often in restaurants and bars. The marketplace is so crowded with brands, varietals and styles, however, that it can be overwhelming,” observes Donna Hood Crecca, senior director, Technomic. “What’s more, today’s wine drinkers’ loyalty to supermarket brands can be fairly strong, but consumers also seek what’s new…. Wine on-premise is a complex, dynamic marketplace — achieving growth requires focus.”
The “On-Premise Wine” report examines wine in restaurants and bars, wine on tap, varietal trends and consumer path-to-purchase insights. The full report can be found at technomic.com.