Rich Appoints New Executives

Rich Products Corporation-BarthWendy-Kevin Malchoff

BUFFALO, N.Y. — Rich Products Corporation announces new executive appointments.

Kevin Malchoff is the new executive vice-president of Global Business Development for Rich Products Corporation. He has also been appointed to the Board of Directors, while Wendy Barth is now senior vice- president of Global Marketing.

“Kevin has devoted the past five years of his 30-year Rich’s career as president of the International Business Group. Under Kevin’s leadership, our businesses outside the U.S. and Canada have driven unprecedented rates of growth and success in emerging markets across the globe,” announced president and CEO Bill Gisel.

Malchoff joined Rich’s in 1981 as group product manager in the Bakery/Foodservice Division and advanced to group president for U.S./Canada in 2004, and to group president for Rich’s International Business Group in 2007. Prior to joining the company, he was product manager for General Foods Corporation.

Meanwhile, Barth’s new role will assume global accountability for the company’s business intelligence, branding and social media strategies as well as chairing Rich’s US/Canada region’s Marketing Leadership Team. “Wendy’s new position has great potential to advance marketing best practices and engender collaboration against high impact initiatives across the regions here at Rich’s,” said Richard Ferranti, Executive Vice President and Chief Operating Officer.

Barth brings over 30 years of marketing experience holding progressively senior positions at General Mills, 7-Eleven and Ahold Supermarket Group.

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