“Right now, supermarket prices are rising faster than restaurant prices. The advantage is to the restaurant,” the Eating Patterns in America author is quoted as saying by Reuters.
“Americans will be making well-thought out choices this year on how they will feed themselves,” adds Balzer in a press release. “They have so much to spend on food, and they will carefully pick-and-choose how they spend it [by] looking for more coupons and discounts, buying more private label foods, eating more leftovers and generally getting the most bang for their buck.”
According to the NPD, annual U.S. restaurant visits, which totalled 61.5 billion for the year ended November 2008, fell to 59.1 billion for the year ended November 2010.