Robert Meijer Named President of Canada Beef


CALGARY — Robert Meijer, former Director of Corporate Affairs for Cargill Limited, is the new president of Canada Beef Inc.

“Robert Meijer’s appointment as president of Canada Beef assures our organization of strong, capable and experienced leadership,” says Brad Wildeman, Board chair of Canada Beef. “Rob’s extensive background in the beef industry ranges from domestic and international marketing to trade and regulatory issues.

This, coupled with his dynamic approach to taking the interests of Canada Beef forward on the domestic and world stages, will serve the Canadian cattle and beef industry well.”

Meijer brings 14 years of policy, regulatory, legislative, political and communications experience to Canada Beef Inc. and has two honours degrees — a B.A. and B.Sc.

Canada Beef Inc. is an independent national organization representing the research, marketing and promotion interests of the Canadian cattle and beef industry worldwide.

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