MONTREAL— Duvernois Creative Spirits has signed a distribution agreement with Labatt Breweries of Canada. Effective immediately, Labatt becomes the distributor in Quebec of Duvernois’ non-alcoholic portfolio, which features the Romeo’s Gin non-alcoholic and Bockale brands.
This agreement with Labatt will play a pivotal role in accelerating Romeo’s growth plans beyond alcoholic beverages and allows Labatt to broaden its non-alcoholic product portfolio and establish itself as a leader in the non-alcoholic category. Already a leader in Quebec with Corona Sunbrew 0.0 per cent and Budweiser Zero brands, the addition of non-alcoholic craft beers and ready-to-drink cocktails expands the offering to consumers.
“We’re excited to extend our partnership with Duvernois Creative Spirits by welcoming Bockale and Romeo’s Gin non-alcoholic beverages to our BEES sales-ordering mobile-application platform,” says Marc-Olivier Bourgeois, vice-president, Quebec Sales at Labatt Breweries of Canada. “The non-alcoholic beverage category is on the rise as more consumers are adopting a sober curious lifestyle and incorporating non-alcoholic beverages in their social occasions. This addition to our portfolio, which already includes Corona Sunbrew 0.0 per cent and Budweiser Zero, will give our customers a strong selection of brands to choose from and will please consumers seeking to discover non-alcoholic beverage options.”
“[This] marks an important milestone in the history of Duvernois,” says Nicolas Duvernois, CEO and founder of Duvernois Creative Spirits. “As an entrepreneur at the head of a small company from Quebec, I feel immensely proud in partnering with a global leader in our industry. This historic agreement will allow our non-alcoholic Romeo’s Gin ready-to-drink cocktails as well as our Bockale non-alcoholic beers to integrate a portfolio of world-class products leading us to new heights, thanks to the collaboration between our two teams of passionate professionals.”
