“The goal of this initiative is to create synergies amongst Italian companies of international renown to express Italian culture and style,” M.J. Somerville, senior marketing manager of Nestlé Waters Canada, said of the new bottle. “The result is a new design that evokes and amplifies S. Pellegrino Sparkling Natural Mineral Water’s characteristics of freshness, transparency and radiance — all within the framework of Missoni’s distinctive zig-zag motif.”
The special edition 1-L glass bottle comes in four colours and will be available in September at fine dining restaurants across the country.