Sales of Tim Hortons ‘Choose to Include’ Doughnut Raises Nearly $600,000


TORONTO — Tim Hortons raised nearly $600,000 through its ‘Choose to Include’ doughnut, setting a new record for a Tim Hortons fundraiser in support of Special Olympics Canada.

“We’re so proud of how Canadians rallied with us to support Special Olympics Canada,” says Hope Bagozzi, Chief Marketing Officer for Tim Hortons. “Our last fundraising doughnut in support of Special Olympics Canada raised $150,000, so it’s incredible for us to have raised nearly $600,000 with this campaign.”

“The Choose to Include Doughnut campaign has been a resounding success,” says Sharon Bollenbach, CEO of Special Olympics Canada. “We’re very grateful for our partnership with Tim Hortons and thrilled to have seen so many Canadians come together to purchase a doughnut and take part in our movement – truly demonstrating their support for Special Olympics athletes and the power of inclusion.”

Tim Hortons has been a sponsor of Special Olympics Canada since 2016. The brand is also the lead corporate sponsor of Special Olympics Canada’s youth programs, Active Start and FUNdamentals.

This site uses Akismet to reduce spam. Learn how your comment data is processed.