TORONTO — When you think about the Beaujolais wine region it conjures up images of nouveau wine, released annually in November, but the France region is famous for much more.
Beaujolais is home to 12 appellations and houses and 2,800 winemaking estates. Toronto media had a chance to sample a variety of wine from the region when the Beaujolais Wine Council recently visited the city to lead a tasting at Ici Bistro.
Led by Anthony Collet, head of Marketing, Inter Beaujolais Group, media sampled 16 wines, including a selection from Chroubles, Fleurie, Saint-Amour, Brouilly and Julienas. The wines were paired with a three-course menu created by J.P. Challet of Ici Bistro.
More than 40 per cent of the volumes produced in Beaujolais are sold to export to more than 110 countries with Canada ranked as the third-largest market. According to Collet, there’s been a 73-per-cent increase in the volume of wines sold from this region. “With 12 appellations, we’re more than just Beaujolais Nouveau,” stressed Collet.
