Second Cup Acquires 17 Franchised Cafés


MISSISSAUGA, Ont. — In an effort to gain back market share, the team at Second Cup has been making a series of changes at the company, including acquiring franchised locations in Toronto.

The Mississauga, Ont.-based coffee chain recently acquired 17 Second Cup locations in Toronto, owned by franchisees Debbie and Bob Riche. The duo will be joining the head-office team as the new director of Operations, Corporate Cafés, and GM, Corporate Cafés, respectively, overseeing the 17 units as well as other company-owned locations.

“This acquisition allows Second Cup to revitalize these prime locations and benefit from Debbie and Bob Riche’s invaluable expertise,” said Alix Box, president and CEO, The Second Cup Ltd. “Debbie and Bob will significantly enhance our ability to successfully operate company-owned cafés. While we remain committed to our franchising strategy; we will own some cafés, which we intend to operate to our highest standards of excellence.”

Second Cup’s newly acquired units will benefit from a redesign, which will be premiered at a downtown Toronto location before the end of the year. “This is a new beginning for us and for Second Cup,” said Bob Riche. “We are inspired by the change taking place within the company. We look forward to rejuvenating these cafés and using them to showcase Second Cup innovation, while enhancing the ultimate coffee experience for customers.”

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