MONTREAL — Second Cup Café is commemorating its 50th anniversary this year. From modest beginnings in 1975 as a kiosk selling whole-bean coffee, the chain has evolved into a national brand rooted in communities across Canada.
Over the past five decades, Second Cup has remained dedicated to delivering exceptional coffee experiences, emphasizing quality, menu innovation and personalized services, as well as sustainability and community outreach.
“The Second Cup brand and its values are extremely precious in our eyes, but the key is the people behind the brand,” says Peter Mammas, founder and CEO of Foodtastic, parent company of Second Cup. “This milestone has been made possible by Canadian passion and talent, working hard to meet one of our most basic needs — a cozy place to enjoy good company and a good cup of coffee.”
The brand is celebrating its anniversary with promotions and events that pay homage to its history and its customers’ diverse tastes. Details of the offerings will be released in the next few months as the brand approaches its official anniversary date. The first kiosk opened in a shopping mall in Toronto in August 1975.
“We owe this incredible journey to our loyal customers, dedicated franchisees and hardworking employees, whose passion and commitment have shaped Second Cup into what it is today,” says Mammas. “As a proudly Canadian brand, we look forward to continuing this mission for many years to come.”
