TORONTO — Second Cup Coffee Co. has introduced a Clean Label beverage initiative — a commitment to eliminate artificial colours and flavours, preservatives and high-fructose corn syrup from all beverages on the company’s menu.
Currently, 25 beverages on the chain’s menu (70 per cent) meet the new Clean Label standard, including non-flavoured brewed coffee, lattes, cappuccinos and smoothies, as well the company’s hot chocolate and white hot chocolate, Vanilla Bean Latte and Moccaccino beverages. The company has been quietly testing the menu changes for months to ensure that the reformulation does not change the taste of the beverages.
“We know that Canadian consumers are making more informed food choices. They care about what’s in their food and drinks, and they’re looking for options they can feel good about,” says Garry Macdonald, president & CEO, Second Cup.
Products that meet the Clean Label standard will be marked with a unique symbol on Second Cup’s menu boards.