Second Cup Introduces Measures to Support Franchisees

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MISSISSAUGA, Ont. — The Second Cup Ltd. has announced new measures to support franchisees across Canada during the COVID-19 outbreak.

“Our most-important priority remains protecting the health and wellness of our employees, our franchisee partners and our guests,” says Steven Pelton, president and CEO, The Second Cup Ltd. “That said, we are well aware of the significant financial impact the COVID-19 outbreak is having on our franchisees across the country and are taking additional action to support their day-to-day operations — and their livelihoods. Together with our franchisees, we’re also calling on landlords, financial institutions, governments and our network of suppliers to do their part to show flexibility during this incredibly challenging time.”

The company’s new measures include deferring the collection of accrued royalties and cooperative advertising-fund contributions from franchisees for the period of February 23 to March 21 (originally due March 31) while it continues to assess the impact of the COVID-19 pandemic. The Second Cup Ltd. will also support conversations on behalf of its franchisees with landlords and financial institutions to request deferrals of rent or loan repayments, as required. It will also work with its network of suppliers to arrange deferred-payment terms to provide franchisees with additional flexibility to manage cash and payroll.

Additionally, the company announced its cafés across Canada will offer takeout, delivery and drive-thru service only.

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