Second Cup Launches New Rewards Program with Mobile App


MISSISSAUGA, Ont. — In a bid to enhance its customers’ coffee experience, Second Cup Ltd. has launched Second Cup Coffee Co. Rewards, a free loyalty program with a mobile app.

“As our Second Cup coffee revolution continues, we are igniting Canadians’ passion for our brand, thanks to the many innovations we’ve introduced,” says Vanda Provato, VP, marketing & category, The Second Cup Ltd. “Our new Rewards program and mobile app embody our commitment to creating a premium, personalized brand experience for our customers.”

The Rewards program allows members to earn10 points for every dollar spent at a Second Cup location, pay for purchases directly from the app, find a Second Cup café with the Café Locator and more.

Customers can download the free app from the App Store or Google Play, or pick up a card in store. The app is also available on Apple Watch, making Second Cup Coffee Co. one of the first Canadian companies to debut an app for the new device.


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