TORONTO — Second Cup has entered into the single-serve on-demand coffee market by partnering with Tassimo T Disc.
“We’re delighted to partner with Tassimo on this exciting initiative and enter the growing single-serve market,” said Stacey Mowbray, president and CEO of Second Cup.
“The precision the barcode technology offers ensures that each and every cup of Second Cup T Disc coffee delivers our high-quality standards to our coffee enthusiasts so they can enjoy their Second Cup in the comfort of their own homes.”
Second Cup T Disc will be available for sale across Canada in the fall and feature the company’s signature Paradiso, Paradiso Dark blends and Espresso Forte latte options.
The on-demand coffee category is experiencing rapid growth around the world. In Canada, the sale of on-demand brewers represented almost 35 per cent of coffee makers sold in 2011.