TORONTO — Canadian-based Second Cup Coffee Company Inc. has set its sights on Florida as part of a continued expansion program. The first café in the southern state will be opening this fall in Pembroke Pines, Broward County.
“Canadian customers have embraced the Second Cup Coffee café offerings for over 37 years and internationally for over 10 years and we wish to continue to build on that momentum with further expansion in new and exciting markets,” said Jim Ragas, president of Second Cup International. “Accelerated expansion into new regions like Florida is one of the main pillars that we continue to build upon to achieve our vision of a leading global premium café brand.”
In recent years, Second Cup has opened cafés in Dubai, Abu Dhabi, Syria, Jordan, Riyadh, Qatar, Oman, Saudi Arabia, Egypt, Kuwait, U.S.A., Cyprus, Romania, Lebanon, Morocco.