MISSISSAUGA, Ont. — The Second Cup Ltd. has signed a category-exclusive licensing agreement with Pinkberry Canada Inc. (PCI) and will begin rolling out the Pinkberry Frozen-Yogurt program in Second Cup cafés across the country starting this month.
Pinkberry was launched as a market test in four Second Cup locations earlier this summer with positive results. “I am very pleased to see Pinkberry driving double-digit sales growth in the test cafés and our team is excited to begin this rollout across the country,” says Garry Macdonald, president & CEO of Second Cup. “We expect this new initiative, in conjunction with other products in development, to further differentiate Second Cup, enhance our customers’ experience and build our sales momentum.”
Second Cup franchisees have expressed strong interest in bringing Pinkberry to their cafés. “The Pinkberry product is outstanding and perfectly complements our current offering,” says Waeil Elbeah, multi-unit franchisee and Advisory Council member. “It has the potential to significantly grow our sales and profitability.”
The Pinkberry brand is owned by the Serruya family, who recently became significant shareholders in Second Cup. “This licensing agreement brings together two great brands and provides an opportunity for us to accelerate the expansion of Pinkberry in Canada,” says Aaron Serruya, president & CEO at PCI.