Self-Serve Yogurt Franchises on Rise


NEW YORK — Self-serve yogurt operations are becoming trendy with franchisees and customers, reports The Wall Street Journal.

“People are doing things on their own that they wouldn’st feel comfortable asking someone behind the counter to do … If calories are an issue or budget is an issue, they’sre in control.” said Tim Casey, CEO of Mrs. Fields Famous Brands LLC, parent of TCBY, as quoted in The Journal.

The self-serve option gives freedom of choice, speedier service and saves on labour costs, as the format requires less employees per shift.

Meanwhile, the do-it-yourself format involves higher start-up costs and requires a larger footprint to accommodate customers moving around the store.

For more on the popularity of self-serve frozen yogurt, visit

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