French’s Ketchup and Mustard are backed by strong marketing support for all sizes of operations — from small independents to national chains, says Luna Ravenna, senior director, North America Marketing & eCommerce, McCormick & Company. “Whenever we have opportunities to be in front of foodservice customers, we like to have discussions around the strength of our brands, our culinary expertise and our marketing excellence. We have a robust digital communication strategy to help get our home-grown, quality ingredients message out there.”
French’s offers a wide range of tabletop caddies and condiment station dispensers, as well as signage and branded stickers that help deliver its proudly Canadian message. “In addition, we often partner with restaurants for co-branded activities that can be executed in-store,” says Ravenna.
French’s invests heavily in consumer insights to keep operators in the know on the latest and emerging trends. “Operators always look forward to the annual McCormick Flavour Forecast, which is now in its 22nd edition,” says Ravenna. ‘They use it to inform their menu planning and generate innovative ideas.”
Chefs looking for inspiration can also visit the clubhouseforchefs.ca website, which features recipes, chef interviews, and insider tips. “There is tons of information on how they can jazz up ketchup and mustard to create signature sauces, as well as recipes using ketchup and mustard as ingredients,” says Juriaan Snellen, executive corporate chef for McCormick & Company. “We are seeing more and more of that.”
Featured culinary creations range from Hearty Cheeseburger Soup, Mac and Cheese with Ham, to Mustard Beer Bread, Mustard-Glazed Asparagus with Crispy Bacon and Onions, and Brussels Sprout and Kale Salad with Dijon Vinaigrette, to name a few.
