MONTREAL — Since its 2001 inception, foodservice professionals have made the pilgrimage to SIAL, a popular, global trade show in Montreal, but all of that is going to change in 2011.
“Our objectives are ambitious. We want to make SIAL a memorable experience in the North American food industry and increase our presence in Canada,” says Xavier Poncin, director of SIAL Canada. “We hope to make SIAL a new reference point for the hospitality industry. Moving the show into the Toronto market will really give us an ideal opportunity to be seen and heard as an international venue for the development of new food products, similar to what Montreal has achieved during the previous seven editions of SIAL.”
SIAL will debut in its new Hogtown home, May 11 to 13, 2011, at the Metro Toronto Convention Centre and will alternate between cities going forward, returning to Montreal for the 2012 edition.