SIAL Takes to Toronto


MONTREAL — With 2010 winding down, its time for foodservice operators to turn their focus to next year, taking stock of the excitement and challenges that lay ahead. One notable event on the 2011 foodservice calendar is SIAL Canada, a multicultural food show, which will be held outside of Montreal and in Toronto for the first time next year.

“As SIAL celebrates its tenth year in Canada, we are excited for the show’s new direction and extension into the Toronto marketplace as part of our strategy to gain exposure across Canada and solidify the show’s prominence in North America,” said Xavier Poncin, director, SIAL Canada.  “We believe relocating the show to Toronto, which is known for its diversity and multiculturalism, will have tremendous appeal among industry professionals visiting and exhibiting at the show, making it the ideal choice to host the tenth anniversary.”

More than 13,000 visitors from across North America are expected to attend the 2011 event, an increase of four per cent over 2010. The shows size itself is also larger, increasing almost 15 per cent over 2010, to more than 200,000 square feet of conferences and exhibitions. More than 650 exhibitors from 40 countries are also scheduled to participate, an increase of nearly 20 per cent over last year.

Among the new international pavilions and countries taking part this year are Japan, Belgium, Guyana, Germany, Columbia, Portugal and Pakistan. SIAL Canada will also feature provincial pavilions from Ontario, Alberta and Atlantic Canada, showcasing original and award-winning food innovations from specific Canadian regions. Conferences, workshops and roundtable discussions given by industry experts will also take place during the three-day show on topics such as new food trends, innovations and health.

SIAL Canada will run from May 11 to 13 at Toronto’s Metro Toronto Convention Centre.


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