SIR Corp. Partners with Zonetail in Advertising Deal


TORONTO — SIR Corp. has partnered with Zonetail in an advertising contract that will see the company promote its brands on Zonetail’s condo mobile platform and app.

“We’re excited about advertising our restaurant brands through Zonetail’s innovative condo mobile app. Its 24/7/365-day coverage direct to condo resident’s phones offers a more engaging digital alternative to direct-mail campaigns, which typically aren’t well received in condominiums,” says Anesie Johnson-Smith, VP of Marketing, SIR Corp.

Zonetail’s condo mobile platform and app — Shiftsuite — provides condo residents access and interaction with building amenities and services and connects residents with neighbouring restaurants and other venues through the app’s ‘Explore’ section.

SIR Corp. owns 61 restaurants under brands such as Jack Astor’s Bar and Grill, Scaddabush Italian Kitchen & Bar, Canyon Creek, Reds and The Loose Moose.

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