Smile-Cookie Campaign Raises More Than $10 Million for Charity


TORONTO — Tim Hortons’ annual Smile-Cookie campaign raised a record $10.56 million for local charities across the country.

“We were absolutely blown away by the generosity of Canadians for our annual Smile-Cookie campaign,” says Tim Hortons Chief Marketing Officer Hope Bagozzi. “We were able to surpass the amount of donations raised in 2019 by roughly $760,000, which really is astounding.”

One restaurant in Dunnville, Ont. set out to sell 50,000 cookies — an ambitious goal for the town’s population of about 6,000 people. Restaurant owner Ryan DiTommaso and his team sold an incredible 60,000-plus Smile Cookies — about 10 cookies for every resident in Dunnville. DiTommaso is donating the funds to the Dunnville Hospital and Healthcare Foundation.

In the town of Rosetown, Sask. — population 2,300 — restaurant owner Danielle Robson and her team sold more than 21,000 cookies, with funds going to the Gasper Family Foundation.

Tim Hortons restaurant owners across Canada will be presenting their local charity partners with Smile Cookie cheques throughout the next month.

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