TORONTO — Smoke’s Poutinerie is launching its first Digital Collectible Series on April 11, which is also National Poutine Day. The exclusive, one-of-a-kind, free digital collection merges the foodservice industry with the metaverse.
“We’re entertainers. We’re more than fries, cheese curd and gravy. Our partnership with dineTab has allowed us to take the Smoke’s Poutinerie fan experience to the next level using digital technology. It’s important that we continue to evolve and disrupt the boundaries of the foodservice industry; that’s why it made sense for us to enter the NFT market,” says Ryan Smolkin, CEO of Smoke’s Poutinerie. “Our Digital Collectibles give our fans the chance to be closely connected to our brand and personally own an exclusive piece of our history.”
Loogart, a Montreal-raised illustrator and designer known for creating eye-catching vibrant geometric art about cities and people, was commissioned to create the digital collectible artwork for Smoke’s Poutinerie. His unique Loogmoji portraits and colourful illustrations have been featured on major media outlets such as Complex, and often noticed by celebrities such as Marc Anthony, Director X, Casey Neistat, Russell Peters and Snoop Dogg.
“One of my focuses has always been finding innovative ways to support the restaurant industry, [and] that’s why I was so excited to team up with Smoke’s Poutinerie for this project,” says Na’eem Adam, CEO and co-founder, dineTAB Solutions Inc. “It’s time to leverage available technology to help businesses increase engagement and sales, and have fun while doing it.”
