Somm Acquires DINR Inc.


TORONTO — Somm has acquired DINR Inc., a last-minute reservation platform for Canada’s best restaurants. This acquisition has diversified Somm’s footprint from wine into restaurants at large.

Specifically, the DINR mobile app allows users to book same-day reservations at popular restaurants by filling empty seats that arise from last-minute or same-day cancellations. By eliminating no-shows for restaurants, the app can help its partners maximize occupancy and revenue. This spring, the app will re-launch as DINR by Somm, with a refreshed design and a few new features.

“We are thrilled to accelerate our lifestyle offering through this acquisition,” says Jennifer Tremblay, founder and CEO of Somm. “Just last fall, we launched Somm Cru and Grand Cru, a membership program that unlocks exclusive benefits and signature experiences from Canada’s best restaurants, hotels, wineries and lifestyle brands. Integrating reservations at DINR’s suite of high-end restaurants is a natural evolution for the company and directly complements our existing technology and consumer offering.”

“We couldn’t be more excited to share the news of this strategic acquisition,” says Kyle Nares, co-founder of DINR. “Much like Somm, DINR was born out of a passion for the culinary community and we share a mutual love for technology, hospitality, food and wine.”

“In addition to our values, DINR’s engaged user base is perfectly aligned with Somm’s audience of culinary curious digital natives,” says Bryan Mahoney, co-founder of DINR. “The acquisition is a true meeting of the minds and we are on a shared journey of making wine and culinary experiences more accessible for everyone.”

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