CHICAGO — Sales of soups and salads have grown steadily over the past couple of years, as consumers look to these better-for-you meals and add-ons, finds Technomic’s “Soup & Salad Consumer Trend Report.”
“Creating soups and salads that feature natural, clean ingredients and hard-to-replicate recipes, such as those containing superfoods or a unique and craveable signature twist, will position these traditional favourites as fresh and healthful, yet differentiated,” says Deanna Jordan, manager of Consumer Insights at Technomic.
The report also found gluten-free and vegetarian are the fastest-growing callouts for the top 200 soups and salads. In the salad category, gluten-free claims grew 150 per cent, while vegetarian claims grew 42 per cent since 2013.
The full version of the Technomic’s Soup & Salad Consumer Trend Report can be found online.
