TORONTO — SPATULA Foods, a Toronto-based gourmet-meal subscription startup, has launched its new concept. The company delivers meals developed by top Toronto chefs that are flash frozen and ready in 10 minutes, delivered to consumers’ doorsteps starting at under $12.
The launch follows on the heels of SPATULA’s raising a total of $1.5M USD in a pre-seed round, led by Global Founders Capital, with participation from Panache Ventures, Loyal VC, and angel investors including the former co-CEO of HelloFresh U.S. and senior executives at Goodfood.
SPATULA meals include: Braised Beef Bourguignon with Pearl Onions and Pomme Purée, created by chef Romain Avril, Chopped Canada finalist and former guest judge on Canada’s Top Chef; Singapore Black Pepper Udon with Shrimp and Gai Lan, created by Masterchef Canada winner chef Eric Chong; Wild Mushroom Truffled Risotto with Parmigiano Reggiano, created by chef Wallace Wong, co-founder of SPATULA and former Top Chef Canada finalist and more.
“There’s nothing like SPATULA on the market in Canada. We deliver a delicious, restaurant-worthy dinner solution with a 10-minute promise that’s ready at least three times faster than a meal kit and about four times quicker than delivery apps,” says Ian Weng, CEO and co-founder of SPATULA and former Head of Strategy at Uber Eats Canada.
“Our meals are specially engineered so you can’t detect they were previously frozen,” says Wong. “If you’re serving up SPATULA to friends or family at home, they would never suspect they were previously frozen because the integrity of the dish is as it was intended by the chef that developed it. Nothing is compromised through the flash freezing process.”
“SPATULA is setting a new benchmark for at-home meal solutions by offering an unparalleled combination of quality, taste and convenience. Ian and the team are carving out a new category in the foodservice sector with tremendous runway for growth,” says Alex McIssac, partner, Global Founders Capital.
SPATULA currently services the GTA, with plans to roll out its business model across the country.