Sportscene Group Boasts Uptick in Sales and Traffic Since Brand Launch


MONTREAL — The official launch of Sportscene Group Inc.’s new brand, La Cage – Brasserie Sportive, led to an increase in customer traffic as of October, the company announced in its quarterly report. It also revealed total network sales grew by a 3.4 per cent year-over-year to $27.1 million during the 13-week period ending Nov. 29, 2015.

During the past quarter, revenues grew by $3.3 million to $20.7 million, fuelled by the acquisition of two restaurants, an increase in La Cage’s grocery offerings and improvement in same-store sales. “We are all the more motivated as our results since the launch of our new brand image allow us to anticipate accelerated network growth,” says Jean Bédard, president and CEO.

This year, Sportscene management intends to further enhance La Cage’s customer experience and focus on the quality of execution through employee mobilization, operator support and new training tools. To aid its new training developments, the team appointed Cynthia Jodoin as VP, Human Resources. In addition, 2016 will see the opening of new La Cage – Brasserie Sportive units, including large-scale units toward the end of the current fiscal year.

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