SEATTLE — Just in time for Valentine’s Day, Starbucks has released the latest version of its Starbucks Cup Magic app that offers an animation of its heart-adorned cups.
The coffee chain’s Valentine’s Day cups feature hearts that are part of a mobile-augmented reality program.
Here’s how it works: a customer buys the app, puts the cups within the phone’s field of vision and the phone displays images of heart-shaped flower petals flying off the cup.
Customers can download the app to create and send a personalized virtual Valentine’s Day message or Starbucks Card eGift.
The app is available in U.S. and Canada. eGifting feature is not available outside of the U.S.
image courtesy of Instagram
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