Starbucks Blonde Roast to Be Renamed By Canadians


TORONTO — Starbucks is celebrating the successful launch of its Blonde Roast coffee in Canada with a re-naming and packaging re-design of the product based on consumer submissions.

This comes nearly a year after the coffee hit shelves. “Starbucks Blonde Roast has been very successful largely because it’s our first ‘lighter roasted’ coffee, with a mellow but distinct taste that’s specially crafted to complement milk, sugar and flavours,” said Annie Young-Scrivner, president, Starbucks Canada.

Beginning today, and through Feb. 10, consumers can visit to submit their “uniquely Canadian” name for Starbucks Blonde Veranda Blend.

Canadian Race Car Driver and 2003 Champ Car World Series Champion, Paul Tracy, has already offered a name choice. “I’sve chosen the name Canadian Formula because Starbucks Blonde Roast is the Canadian Formula, as it meets the taste preferences of Canadian coffee drinkers. But I also wanted to make sure that my name submission reflected my personal accomplishments being the youngest ever Canadian Formula Ford Champion,” he said.

Starbucks Canada will shortlist three finalists before a public vote (between February 18 and 25) determines the winning name. The contest winner will earn a trip for two to meet a friend for coffee at a Starbucks store in Canada, a $500 Starbucks card and $400 spending money.

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