Starbucks Canada Introduces Evolution Fresh Cold-pressed Juices


TORONTO — Starbucks Canada is now stocking cold-pressed, high pressure processed (HPP) juices at more than 1,300 participating stores across the country.

“We want to enrich our customers’ lives by offering a superior option for their healthy choice,” said Rossann Williams, president, Starbucks Canada. “Customers will be amazed when they learn that each 450 mL bottle contains from one to two pounds of fruit or fruit and vegetables.”

High pressure processing uses a non-thermal process to keep the juice’s flavour and colour and preserves its freshness throughout its shelf-life.

The introduction of Evolution Fresh juices will make Starbucks Canada one of the largest distributors of cold-pressed, HPP juices in Canada, offering four varieties: Orange, Sweet Berry, Sweet Greens and Super Greens priced from $4.95 to $5.95.

Evolution Fresh was acquired by Starbucks in 2011.

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