Starbucks Canada Launches Twitter Gifting Program

0
Starbucks-coffee

TORONTO — Starbucks Coffee Canada has launched “Tweet-a-Coffee,” the country’s first Twitter-based eGifting program.

“Starbucks is a gathering place that creates moments of connection between people every day. Tweet-a-coffee is a brand new way for our customers to connect with friends and followers and share the gift of Starbucks instantly,” explained Richard Burjaw, VP, Starbucks Coffee Canada.

The innovative program allows customers with a Twitter account and a registered Starbucks account to send $5 Starbucks Card eGifts to other Twitter users using the handle @tweetacoffee. Recipients receive a link through the social network and can redeem their gift by printing the eGift, showing it on a mobile device or loading it to the Starbucks mobile app.

This site uses Akismet to reduce spam. Learn how your comment data is processed.