NEW YORK — The Starbucks team has opened its first Teavana Fine Teas + Tea Bar in New York City’s Upper East Side.
“Tea has been a part of Starbucks heritage since 1971, when we were founded as Starbucks Coffee, Tea and Spices, and this new store concept elevates the tea experience in the same way we’ve done for coffee,” said Howard Schultz, Starbucks chairman, president and CEO.
“As the second most-consumed global beverage behind water, tea presents a $90-billion global market opportunity, and we are excited to celebrate the first retail example of how our two companies are coming together.”
The modern tea bar will feature a range of hot-brewed teas, iced teas, tea lattes as well as sparkling and tea-fusion beverages. The Teavana “Wall of Tea” will feature a range of loose-leaf teas and tea blends, and the store will have a collection of curated tea merchandise. There will also be a range of food items to complement tea flavours, including pastries and breakfast items, salads, flatbreads and small plates, macaroons, shortbreads and more.