SEATTLE — Starbucks has partnered with Lady Gaga’s Born This Way Foundation to spread the message of kindness.
Through the collaboration, Starbucks will donate 25 cents from each one of its colorful Cups of Kindness beverages sold at participating Starbucks stores in the United States and Canada through June 19 to Born This Way Foundation. Funds raised will go toward programs that support youth wellness and empowerment by fostering kindness, improving mental health resources and creating more positive environments.
“Over the years we’ve admired the amazing work that Lady Gaga has led through Born This Way Foundation,” says Holly Hinton, director of Music and Artist Programming at Starbucks. “We are proud to introduce the Cups of Kindness collection to raise awareness and fund the foundation’s efforts to spread kindness, support youth and make the world a better place.”
The new beverage collection four vivid iced beverages hand-picked by Lady Gaga, including the Matcha Lemonade, Violet Drink, Ombré Pink Drink and Pink Drink (U.S. exclusive). Each of the drinks is non-dairy, served iced and under 150 calories for a grande size.
Starbucks has committed to a minimum $250,000 contribution to Born This Way Foundation.
