TORONTO — Starbucks Canada will open its first Canadian Pickup store on February 4 in Toronto’s Commerce Court.
Designed for the on-the-go customer, the new Pickup location is only the second of its kind in the world, following the concept’sdebut at New York City’s Penn Plaza in November.
“This unique location was designed for an order-ahead experience,” says Michael Conway, president of Starbucks Canada. “Customers who use Mobile Order & Pay with their Starbucks Rewards app will know exactly when their order is ready (thanks to a digital board that displays order status) and can pick up their handcrafted beverage and food items directly from a Starbucks barista.”
In addition to being fully dedicated to mobile orders, the Pickup store at Commerce Court features a smaller store footprint, does not offer seating, but still offers the full beverage-and-food assortment found at local Starbucks cafés.
“When it comes to convenience, it’s not just about speed. We’ve learned from our customers that convenience is also about the confidence and certainty of their experience,” explains Conway. “That’s why this new store was built to be easily accessible,while balancing handcrafted quality and the personal connection Starbucks customers have come to know and love.”
The Starbucks Pickup concept began with a prototype in the Tryer Center, the company’s innovation lab in Seattle. There, teams worked with baristas to create an experience that not only met customer needs but gave staff the tools they needed to deliver the best customer experience.