TORONTO — Station Cold Brew Coffee Company has partnered with Vancouver-based Pasha Brands Ltd. to introduce a lineup of CBD-infused beverages in Canada.
“We firmly believe non-psychoactive cannabis compound cannabidiol (CBD) will become a prominent wellness ingredient within the functional-beverage space and that coffee is the perfect vehicle to introduce it to consumers,” says Mitchell Stern, co-founder and VP of Sales and Marketing for Station. “There’s a common misconception that CBD will make you sleepy, which isn’t true. The reality is that CBD delivers a calm, clear and focused feeling, which can lead to increased productivity. When paired with the stimulating effects of caffeine, it creates a unique and beautiful balance that’s perfect to start your day.”
The Canadian cold-brew company is looking to capitalize on the infused-beverage market, which could become legal in Canada as early as October of this year. Under the new partnership, Pasha Brands — which boasts an extensive craft-cannabis portfolio — will formulate and manufacture CBD-infused beverages for Station.
“This is a historic time for the cannabis industry in Canada and we’re glad to be at the forefront,” says Patrick Brauckmann, executive chairman of Pasha Brands. “With the legalization of recreational cannabis in October 2018, established brands have begun to realize the potential of expanding their businesses through the introduction of cannabis products. We’re delighted to work with Station Cold Brew to create high-quality products which are desired in the cannabis community and adhere to Health-Canada regulations.”