TORONTO — Steam Whistle Brewing has reached an agreement with New Belgium Brewing, one of the world’s leading craft breweries, to brew its most popular brand for the Canadian market. Steam Whistle will brew Fat Tire Amber Ale at its Etobicoke, Ont. facility and market and distribute the beer across the country starting in April.
“We spent more than two years meeting with potential partners throughout Canada, searching for the right fit,” says Rich Rush, New Belgium’s East Coast and Canada Sales director. “After meeting the Steam Whistle crew and seeing how they operate, we knew immediately that this was a match made in heaven.”
“We’re proud to brew a pure pilsner using only four ingredients and are excited to add a pure malt and hop ale to our family,” says Tim McLaughlin, vice-president of Marketing at Steam Whistle. “We’ve embarked on this venture because we are confident that Fat Tire meets not only our purity standards, but also our social responsibility to brew great beers with minimal impact on our surrounding environment.”