Study Reveals Gender Divide in Attention to Food Labelling


TORONTO — Canadian women are leading the pack as the most nutrition-conscious gender, according to a study published by the makers of Wonder Bread.

The Angus Reid survey indicated that while three-quarters of Canadians are reading nutrition labels, 80 per cent of women say that they always read food labels, compared to only 71 per cent of men.

The study also showed that women are also more likely to use nutrition information to base decisions on purchases, with 73 per cent of women choosing products based on their nutritional label, while only 64 per cent of men would do the same.

“I’sm really seeing an increased interest from my clients in learning to properly read food labels, and women are definitely leading the pack,” said Lynn Weaver, registered dietitian and nutrition expert.

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