TORONTO — Canadians across the country will be able to #MakeitMatter and donate more than two-million meals to food banks across the country as part of Subway Canada’s World-Sandwich-Day efforts.
Beginning on World Sandwich Day, November 3, the restaurant chain will launch a two-week donation drive in partnership with Food Banks Canada to raise awareness and funds, which go directly to those who rely on Canadian food banks. Subway is inviting Canadians to ‘buy a meal, give a meal’ — for every combo purchased, a meal will be donated to Food Banks Canada*. The campaign builds on the success of past World-Sandwich-Day initiatives and marks the third year Subway has partnered with Food Banks Canada to address food insecurity in Canada.
“Our ongoing partnership with Food Banks Canada helps ensure access to fresh, quality food for those experiencing hunger across the country,” says Cristina Wells, Marketing director, Subway Canada. “By participating in Subway’s World Sandwich Day celebrations, you will be joining a global Subway support initiative that spans more than 60 countries.”
To showcase the evolution of food banks and dispel common perceptions surrounding food-bank offerings, Subway Canada and Food Banks Canada have created an interactive experience chronicling the evolution of food banks in Toronto, with the goal of raising awareness and debunking beliefs that only non-perishable goods are available.
“Keeping the shelves stocked with fresh foods can be financially demanding for food banks, especially as Canada enters into the cooler months,” says Chris Hatch, CEO for Food Banks Canada. “The financial donations from companies like Subway Canada go a long way in allowing our food banks to provide a more wholesome offering of fresh milk and eggs, frozen meat and vegetables and fresh produce.”
The interactive experience will be located at 322 Queen St. W. and will be open for tours from 9 a.m. to 7 p.m. on November 2 and from 10 a.m. to 8 p.m. on November 3.
*Subway will donate one meal (monetary equivalent of $0.33) per meal (sub, drink and side) sold, up to two-million meals. Meals are secured by Food Banks Canada on behalf of local affiliate food banks.