TORONTO — Subway Canada has launched new Beyond Meatball subs featuring the plant-based Beyond Meatball.
The sandwich restaurant partnered with Beyond Meat to bring new plant-based protein offerings to its menu as part of a continued culinary-innovation journey. The Beyond Meatball Marinara Sub features Subway’s marinara sauce, sprinkled with grated parmesan, topped with shredded mozzarella and Monterey Jack cheese and can be customized with guests’ choice of choice of bread, veggies and sauces.
“We are proud to expand the Beyond Meatball to thousands of Subway locations across Canada, introducing the delicious taste and benefits of Beyond Meat to a widening consumer base,” says Ethan Brown, CEO and founder, Beyond Meat. “Canada is a progressive market and we’ve seen strong engagement from consumers there.”
To correspond with the launch, the chain has released a video starring Martha Stewart.
“Martha is the perfect partner to announce the nationwide launch of the Beyond Meatball Marinara Sub in Canada,” says Cristina Wells, senior Marketing director, Subway Canada. “Martha’s green thumb and culinary prowess made her a natural fit to speak to the unbelievable cultivation and care that goes into creating the Beyond Meatball.”