TORONTO — Subway Canada has launched several measures to help support Food Banks Canada, including a donation of one million meals in response to the COVID-19 pandemic. The meals come in the form of a $500,000 donation to Food Banks Canada.
In addition, Subway Canada announced the restaurant chain will be donating $2 from every delivery purchase to Food Banks Canada. The donations will cap at $650,000.
“These are unprecedented times and it’s our responsibility to do what we can to support the organizations putting nutritious food into the hands of our friends and neighbours,” says Cristina Wells, country director, Subway Canada. “We’re calling on all Canadians to give what they can to help support Food Banks Canada by donating directly or by participating in the delivery-donation drive.”
Subway Canada franchise owners will also deliver lunch to employees and volunteers in food banks across Canada.
“While food insecurity is an issue year-round in Canada, COVID-19 has led to significant challenges,” says Chris Hatch, CEO, Food Banks Canada. “Subway Canada’s donation will help us provide local food banks with the resources needed to adapt and help clients in quarantine situations with the nutritious food support they need.”
In addition to the monetary donations, Subway Canada also plans to raise awareness for food bank need with a significant digital and media campaign focusing on increasing donations.