TORONTO — Subway Canada has entered a multi-year marketing partnership with the National Basketball Association (NBA) and the Toronto Raptors. The collaborations will include digital content, dynamic game activations and in-restaurant experiences.
Subway Canada has become an official partner of the 2022 NBA Canada Series presented by Bell, and received in-arena branding and host in-game promotions at two pre-season games. Additionally, Subway Canada and the NBA will host a “Super Subs” digital-content series to highlight player performances off the bench throughout the season. Also, for each point scored by a Raptors bench player, Subway Canada will make a donation to its Never Miss Lunch initiative in support of Food Banks Canada.
“We’re excited to work with Subway Canada to create unique experiences for NBA fans across the country,” says Leah MacNab, managing director, NBA Canada. “Our organizations share a passion for promoting a balanced lifestyle for Canadians through nutrition and engaging Canada’s passionate basketball fans around their love of the game.”
“We pride ourselves on delivering better-for-you options and unbeatable taste – a commitment we’ve cemented with new ingredients and innovative flavour combinations in our ongoing Eat Fresh Refresh,” says Doug Fry, managing director at Subway Canada. “Teaming up with the NBA and with the Raptors opens a meaningful avenue to connect with Canadians – and to celebrate the power of craveable food that guests can feel good about choosing.”
